Network World has an article posted about cooling your data center with efficient storage. The article is originally from their Storage Alert Newsletter.

Of course, saving energy and cooling down the data center is one of the main reasons people are looking at Virtual Iron and server virtualization in general. The article notes:

So that's why all the focus has been on server consolidation - this is one of the reasons the whole virtualization space is white hot because customers are able to get rid of large numbers of discrete servers and consolidate them down onto fewer devices.